The services offered by the local savings bank based in Düsseldorf range from the first savings book for children to the management of customers’ assets. The financial experts are just as happy to help those looking to buy a home as they are with those who want the best protection for everything that is dear and precious. Start-ups and small businesses seek advice here just as much as the managing directors of SMEs.

A customer that has been right for us since 2013.


Brief: Address homeowners and potential homebuyers.

Objective: Gain new customer contacts for the property department of Kreissparkasse Düsseldorf.

Solution: The audience for a direct mailshot was selected using the ‘PostwurfSpezial’ medium. High attention was achieved through an unusual format and the integration of a give-away, in this case a dextrose sweet.


Direct marketing