The technical wholesaler for electrical, heating, and sanitary products is active at over 100 locations throughout Germany. Zander Group companies supply the electrical trade, the electrical retail trade, the sanitary and heating trade, and customers from industry.
The product range includes all modern building technology products, i.e. electrical installation materials, lighting, large and small electrical appliances, consumer electronics, sanitary and heating materials, and special products for industry. Founded in 1879 by Julius W. Zander, owner-managed, and now in its fourth generation, the Zander Group is one of the market leaders in its sector.
A customer that has been right for us since 2005.
Brief: Promote and support the in-house exhibition ‘Zander meets…’.
Objective: Attract trade visitors to the two-day trade fair.
Solution: Customers were invited to the trade fair in the form of multi-level email newsletters. Printed invitations were sent out for the high-quality evening event at the trade fair. Uniformly designed information material and advertising material then accompanied the visitors at the trade fair in the VELTINS ARENA.