The Rhineland Savings Banks Association (RSGV) is the umbrella organisation and the representative body of the savings banks in the Rhineland. The RSGV supports its 30 member savings banks with a wide range of services and both designs and delivers marketing such as advertising campaigns, sales promotions, and trade fair participations.
A customer that has been right for us since 1984.
Brief: Expand media planning to include striking inserts.
Objective: Address SMEs to win them over as corporate customers for the savings banks.
Solution: An eight-page customer special with individual, editorial content of the RSGV was developed in the format of the Westdeutsche Allgemeine Zeitung (WAZ) and the Neue Ruhr Zeitung (NRZ) newspapers. This was part of the daily newspapers of the selected editions Velbert/Heiligenhaus, Essen, Oberhausen, Mülheim, and the Lower Rhine region.