The technical wholesaler for electrical, heating, and sanitary products is active at over 100 locations throughout Germany. Zander Group companies supply the electrical trade, the electrical retail trade, the sanitary and heating trade, and customers from industry.
The product range includes all modern building technology products, i.e. electrical installation materials, lighting, large and small electrical appliances, consumer electronics, sanitary and heating materials, and special products for industry. Founded in 1879 by Julius W. Zander, owner-managed, and now in its fourth generation, the Zander Group is one of the market leaders in its sector.
A customer that has been right for us since 2005.
PROJECT EXAMPLE
Brief: Create a product catalogue for kitchen fittings.
Objective: Clear product presentation with all order-related data including functional features.
Solution: We created the catalogue on the basis of the corporate design we previously developed. Start pages were created for each manufacturer with emotional milieu images, followed by a tabular product presentation. Pictograms were created to visualise functional features, which were explained on a fold-out page on the cover.
