Metall & mehr GmbH in Hamburg is a bonus club for the metal trade that was established as a sales instrument of the Bundesverband Metall. The approximately 15,000 member companies of the metal guilds can buy at reduced prices through framework agreements and benefit from a wide range of services.
A customer that has been right for us since 2006.
Brief: Create a customer magazine, to be published twice a year.
Objective: Integration of factual purchasing advantages in a magazine-like environment.
Solution: Striking visual language on the cover grabs the reader’s attention. The page layout is airy and harmoniously combines editorial content with advertisements from club partners. The adhesive binding creates a high-quality overall impression.